The natural successor to philosopher of communication theory Marshall Mcluhan, Rushkoff was one of the first adopters of cyber culture but quickly saw how big business overturned the promise of the digital age in favour of making money. You’d be forgiven for mistaking Rushkoff for a pseudo Marxist rather than a media theorist. He uses words like “value extraction” and “scorched earth approach” and there is a lot of truth and heartfelt compassion in what Douglas has to say. His ability to cut through all the jargon of the tech age and say it as it is especially in his latest book, Throwing Rocks at the Google Bus, is refreshing. A punk and pioneer, Rushkoff comes at this hyper-capitalist sector with venom. He has been left heartbroken having originally thought that this tech explosion would bring us the fruits and spoils of open collaborations and more transparency. Nonetheless his fight goes on, Rushkoff opens up to us passionately about the disfigurement of the digital age and how we can try to fix it.